It's a pretty good skateboard shop, run by local guy Joey Hambuchen. It's a clean shop with good equipment. He'll set up your board for you and see to it that you have a safe quality skateboard. The best deal they have going on for the GoodWheel decks, but you can also find namebrand skateboards, decks, shoes, shirts, jeans, wheels, bearings...you name it.
If you're looking for cool skateboard stuff, then head downtown in central Conway and check out Joey's stuff at GoodWheel.